Most Impactful SEO Strategies for 2023

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The world of SEO is continually evolving, making it crucial for businesses to stay updated with the most impactful strategies. Here are some key SEO strategies that can greatly influence your website’s visibility, traffic, and rankings:

  1. Keyword Research: The foundation of any successful SEO strategy, keyword research helps you understand the terms users enter into search engines. Using tools like Google Keyword Planner, SEMRush or Ahrefs, find the most relevant keywords for your content. Include long-tail keywords and aim to target keywords with high search volume and low competition. Be sure to leverage Google Search Console to look at the specifics of your web presence and performance.
  2. On-Page SEO: This involves optimizing individual webpages for selected keywords. Elements such as title tags, meta descriptions, headers, and URL structure should be optimized. Ensure your content is high-quality, original, and provides value to your audience.
  3. Mobile-Friendly Design: With Google’s mobile-first indexing, your website needs to be mobile-friendly to rank well. Ensure your site is responsive, loads quickly, and provides a good user experience on all devices. Key to this is your properties site speed, pay attention to your initial response, or Time To First Byte (TTFB). You want this value to be under 200ms both for Google as well as general user experience.
  4. Technical SEO: An overlooked, but incredibly important part of SEO is the inner-workings of how Google digests your content. This involves optimizing the backend of your website for search engine spiders. A clean sitemap, effective robots.txt file, structured data, and optimized site speed are all crucial elements of technical SEO. On-site links, redirect management, canonicalization and external linking are also a crucial part of the technical SEO toolbox.
  5. Backlink Building: Backlinks, or links from other websites to yours, remains an important ranking factor, but quality really matters here. To build a strong backlink profile, consider strategies like guest blogging, broken link building, or even PR. Always aim for high-quality, relevant links. Over time these should naturally build if your content is good enough and well received.
  6. Local SEO: For businesses that operate in a specific geographic area, local SEO is essential. This includes optimizing your Google My Business listing, managing online reviews, and incorporating local keywords into your content.
  7. User Experience (UX) Optimization: Search engines prioritize websites that offer a good user experience. This includes site speed, navigation, mobile-friendliness, and overall website design. Core Web Vitals, a set of metrics by Google, are now a ranking factor and focus heavily on UX.
  8. Content Marketing: Regularly publishing high-quality content, such as blog posts, videos, or infographics, can attract backlinks and social shares, improving your website’s authority and rankings.
  9. Voice Search Optimization: With the rise of voice assistants, optimizing for voice search is more important than ever. This includes targeting long-tail keywords and questions, and providing concise answers to commonly asked queries in your content.
  10. E-A-T Principle: Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) principle is an essential part of its algorithm. Make sure your content is high-quality, fact-checked, and comes from reliable sources.

By implementing these SEO strategies, you can improve your website’s visibility, drive more organic traffic, and increase conversions. SEO is a long-term investment, so be patient, as results may take time. BOFUlab can help develop your entire organic strategy, including optimizing technical SEO, keyword research, on-page SEO, and User Experience to elevate your relevant organic traffic.

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