B2B Marketing Case Studies
Paid and Organic ways to drive conversions and fill pipeline
Paid Media Strategy - Case Study
Working with the client's need for a robust pipeline, we developed a paid strategy building the top of the funnel while still focusing on conversions from the consideration and decision stages. This balanced approach more efficiently developed earlier stage leads into SQLs and lowered the overall Customer Acquisition Cost through a more efficient funnel flow.
Cost Efficiency Improvement
SQL Cost Reduction
Lift in Funnel Volume
Paid Search Ad Optimization - Case Study
When improving ads in paid search, our approach is to optimize the search relevancy, experience, and deliver on expectations as opposed to just driving 'clickbait' traffic. Our approach, while novel at the time has since been adopted across the industry.
Improvement in Ad Click Thru Rate (CTR)
Increase in Time On Site
Increase in On-site Property Searches
Go-to-market Strategy - Case Study
Looking to generate revenue from a freemium web-based vector design app, we developed a comprehensive GTM strategy to support this largely PLG (product-led) self serve eCommerce-driven offering using SEO, Paid Search, and Marketing Automation to develop a user base of over 2.5 million.
Increase in Organic Traffic
Reduction in Cost per Acquisition
3% to 9%
Free-to-paid Ratio Improvement