Services - BOFU lab

Solutions
Revenue & Growth-Oriented Demand Generation and Funnel Optimization

Paid Search

Experts at paid search campaign strategy, setup, and optimization in both Google and Bing, BOFU lab customizes to your goals.

SEO Optimized Content

We consider SEO in everything we do, especially content. Optimized topics, structure, copy and link profile, we know how to get your content to rank.

Marketing Automation

Automating marketing activities based on user interactions, campaigns, segmentation and more across platforms like Marketo, Salesforce Marketing Cloud, and Hubspot.

Website Optimization

We can optimize your web properties and landing pages for conversions, overall user experience, customer journeys, custom segments, SEO, and more.

Email Marketing

Nurture your prospective customers and remarket to existing customers with one of the most effective marketing channels.

SMS & Text Marketing

Capitalize on one of the newest and fastest growing marketing channels on mobile with the highest engagement.

Retargeting & Display Ads

Garnish brand awareness and build interest through targeted display campaigns for both prospecting audiences and known users.

Programatic Advertising

BOFU lab works with several different platforms and publishes to optimize your audience reach and effectiveness.

Marketing Operations

We can align your marketing campaigns, interactions, automations, routing, and reporting in a cohesive manner through an existing or new tech stack.

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Paid Media

Eliminate wasteful ad spending. Maximize the potential of every click. Build paid media campaign strategies with direct attribution to sales conversions.

Account Based Marketing

Cutting-edge marketing technology to reach contacts on multiple platforms with intelligent, dynamic messaging. Strategic funnel optimization via carefully crafted nurtured campaigns.

Search Engine Optimization

SEO for the entire lifecycle of your customers and users - not just your sales funnel. On-page strategies. Technical Analysis. Content Strategy. Analytics and Reporting.

Revenue Operations

Make your marketing targets look easy with the Pipeline Generation approach to revenue operations. Data Stewardship. Lead Management. Off-Line Tracking Modeling.

Conversion Rate Optimization

Optimization for lead generation, including insights into users behaviors to continually improve performance.

Gartner Digital Marketing

Optimizing Gartner Validated Review sites to get SaaS companies in the forefront of the core audience of decision-makers to deliver valuable sales opportunities. PPL & PPC.