We are BOFU lab

We are so focused on Bottom of Funnel performance, we put it in our name.

Born from the frustrations of managing performance marketing agencies and our own hands-on expertise and experience, we developed BOFU lab to focus on communication and true performance. We have a combined experience of over 25 years in performance marketing and media at top tech companies and agencies across several industries.

BOFU client logos

Why we're different.

Expert one-to-one service

No interns or junior staff, you work exclusively with a dedicated experienced senior strategist who actively manages only your account.

Active optimizations & recommendations

No more set-and-forget campaign management, at BOFU we are constantly optimizing your campaigns and account strategy and proactively come to the table with recommendations.

Results focused

Traffic is great, but we are focused where you are- the bottom of the funnel (BOFU).

What we do.

Covering the full suite of Demand Generation, BOFU lab specializes in Paid media, ABM, SEO, CRO, and revops services.

Paid Media

Eliminate wasteful ad spending. Maximize the potential of every click. Build paid media campaign strategies with direct attribution to sales conversions.

Account Based Marketing

Cutting-edge marketing technology to reach contacts on multiple platforms with intelligent, dynamic messaging. Strategic funnel optimization via carefully crafted nurtured campaigns.

Search Engine Optimization

SEO for the entire lifecycle of your customers and users - not just your sales funnel. On-page strategies. Technical Analysis. Content Strategy. Analytics and Reporting.

Revenue Operations

Make your marketing targets look easy with the Pipeline Generation approach to revenue operations. Data Stewardship. Lead Management. Off-Line Tracking Modeling.

Conversion Rate Optimization

Optimization for lead generation, including insights into users behaviors to continually improve performance.

Gartner Digital Marketing

Optimizing Gartner Validated Review sites to get SaaS companies in the forefront of the core audience of decision-makers to deliver valuable sales opportunities. PPL & PPC.

Workday Performance Marketing Results

Paid Media Strategy - Case Study

Working with the client's need for a robust pipeline, we developed a paid strategy building the top of the funnel while still focusing on conversions from the consideration and decision stages. This balanced approach more efficiently developed earlier stage leads into SQLs and lowered the overall Customer Acquisition Cost through a more efficient funnel flow.


Cost Efficiency Improvement


SQL Cost Reduction


Lift in Funnel Volume

How we work.

1 Schedule a meeting - We start by having a brief informal chat to understand your needs, goals, and timeline. No pressure, we just want to get to know you!

2 Next, with your input, we will outline what your marketing solution could look like, offering examples of success and benchmarks. 

3 As the final step, we will present pricing options and a scope of work that fits with your budget and goals. Here is to becoming partners in success!

Ready to create demand?

Let's connect and see how we can partner.

    Certifications and Expertise

    Salesforce CertifiedHubspot CertifiedGoogle Ads CertifiedBing Ads CertifiedGoogle Analytics CertifiedGoogle Tag Manager Certified